Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

SOCIAL MEDIA STRATEGY AGENCY

A Social Media strategy that guides your decisions.

Your networks change quickly. So do your brand, audiences and goals. wewake helps you decide where to communicate, what each network should contribute and how to keep a consistent voice as topics multiply.

We turn these choices into guidelines your teams can apply, track and evolve.

Discover our method

Let’s discuss your strategy

Anthony presents three cards: social media on the left, target audiences in the center, and content formats on the right.

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Anthony steps back to review a selection of posts and editorial ideas spread across a table.

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A STRATEGY TO MOVE FORWARD BETTER

Every choice must have a reason to exist.

A brand can have many topics, several teams and active accounts without knowing which communications truly serve its goals. We connect the company’s objectives, audience expectations and what the content already shows.

This work gives each network a role, focuses effort on useful topics and makes day-to-day decisions simpler.

AUDIENCES, NETWORKS, CONTENT

The six facets of your social media strategy.

Your strategy specifies your target audience, the position your brand aims to hold, and how to express it on each network. These six facets are built together.

Define target audiences and objectives.

We define who you want to reach and what your channels should deliver for your brand: awareness, engagement, visits, or inquiries.

Define a clear role for each network.

We select the platforms, their complementarity, and the resources to allocate based on your audiences' habits.

Define a positioning that sets you apart.

We identify the territories to pursue and the brand narrative that positions you against the competition.

Create a distinctive and identifiable editorial line.

We define your themes, angles, tone, and editorial guidelines to make your voice recognizable.

Enhance the subject through the format.

We organize your topics into categories and adapt them into formats suitable for social media: visuals, videos, carousels, stories, Reels, and TikTok. Each format serves a specific angle and editorial purpose.

Create a social media brand style guide.

We adapt your visual identity for social media: colors, typography, layouts, and post templates. Shared guidelines and templates give your content immediate, recognizable consistency.

OUR METHOD

From diagnosis to a strategy people can use.

We start with your reality, make choices with you, then turn them into useful guidelines for the team that will communicate.

Nature morte : audit de comptes, benchmark concurrentiel et tendances Social Media.

Nature morte : mapping de positionnement et choix des réseaux sociaux.

Nature morte : plan éditorial, rubriques et formats de publication.

Nature morte : rapport d’analyse de la portée, de l’engagement et des partages.

A SHARED STRATEGY

A strategy we share.

When several disciplines, agencies, countries or locations contribute to social networks, consistency also depends on organization. We clarify who proposes topics, who approves messages and visuals, and how information reaches the right people.

This framework can support an in-house team, a network of local contacts or content production entrusted to wewake. It gives everyone enough guidance to act, with room to respond to brand news.

Anthony and a client discuss a social media strategy guide.

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OUR SOCIAL MEDIA STRATEGIES

Strategies that make a difference

Ideas that stop the scroll, strengthen your brand and move your goals forward.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Construction

Industry

B2B

Share solar expertise with business and consumer audiences

Multilingual social media management connecting product innovation, training, and field projects in the photovoltaic sector.

Associations & NGOs

Adapt a global social media strategy to the French market

Max Havelaar asked wewake to build a solid Social Media strategy that adapts the brand’s global communication for France and develops its own local characteristics.

Training

Rethink the social media organisation and strategy of a national network

AFPA asked wewake to establish a solid Social Media strategy and review how regional and national teams organize social media management to improve effectiveness.

Tourism

Sports

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

Institutional

Industry

B2B

Deploy a B2B social media strategy in five countries

Svalïnn asked wewake to propose a social media strategy to reach its audiences in Germany, Norway, Sweden, Denmark and the Netherlands.

Institutional

Transport

Structure a digital marketing workshop for an airport network

UAF asked wewake to support UAF & FA and its member airports in their digital strategy and marketing activities by organizing a comprehensive workshop on digital communication and marketing.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Construction

Industry

B2B

Share solar expertise with business and consumer audiences

Multilingual social media management connecting product innovation, training, and field projects in the photovoltaic sector.

Associations & NGOs

Adapt a global social media strategy to the French market

Max Havelaar asked wewake to build a solid Social Media strategy that adapts the brand’s global communication for France and develops its own local characteristics.

Training

Rethink the social media organisation and strategy of a national network

AFPA asked wewake to establish a solid Social Media strategy and review how regional and national teams organize social media management to improve effectiveness.

Tourism

Sports

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

Institutional

Industry

B2B

Deploy a B2B social media strategy in five countries

Svalïnn asked wewake to propose a social media strategy to reach its audiences in Germany, Norway, Sweden, Denmark and the Netherlands.

Institutional

Transport

Structure a digital marketing workshop for an airport network

UAF asked wewake to support UAF & FA and its member airports in their digital strategy and marketing activities by organizing a comprehensive workshop on digital communication and marketing.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Construction

Industry

B2B

Share solar expertise with business and consumer audiences

Multilingual social media management connecting product innovation, training, and field projects in the photovoltaic sector.

Associations & NGOs

Adapt a global social media strategy to the French market

Max Havelaar asked wewake to build a solid Social Media strategy that adapts the brand’s global communication for France and develops its own local characteristics.

Training

Rethink the social media organisation and strategy of a national network

AFPA asked wewake to establish a solid Social Media strategy and review how regional and national teams organize social media management to improve effectiveness.

Tourism

Sports

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

Institutional

Industry

B2B

Deploy a B2B social media strategy in five countries

Svalïnn asked wewake to propose a social media strategy to reach its audiences in Germany, Norway, Sweden, Denmark and the Netherlands.

Institutional

Transport

Structure a digital marketing workshop for an airport network

UAF asked wewake to support UAF & FA and its member airports in their digital strategy and marketing activities by organizing a comprehensive workshop on digital communication and marketing.

HAVE A PROJECT IN MIND?

Choose where to communicate and what to say.

Who do you want to reach, on which networks and with what editorial direction? Let’s discuss the choices that will guide your social media presence and how to track what comes next.

Would you rather write to us directly?

hello@wewake.agency

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Choose where to communicate and what to say.

Who do you want to reach, on which networks and with what editorial direction? Let’s discuss the choices that will guide your social media presence and how to track what comes next.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Choose where to communicate and what to say.

Who do you want to reach, on which networks and with what editorial direction? Let’s discuss the choices that will guide your social media presence and how to track what comes next.

Would you rather write to us directly?

hello@wewake.agency