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DIGITAL STRATEGY AGENCY

The digital strategy agency that unlocks your brand’s potential.

When actions pile up without always moving in the same direction, it’s time to restore meaning, connection and momentum. wewake brings your goals, content, media and data together to shape a responsive strategy that adapts to what happens on the ground.

Explore our work

Discuss your project

Anthony, Morgane and Clotilde work in front of a strategy board.

AI-staged

THE WAKE METHOD

A strategy that reveals what matters, then gets the brand moving.

A useful strategy doesn’t start with an isolated intuition. It brings data, perceptions and what happens on the ground together to reveal what really matters and decide what needs to change.

A diagram linking three black dots to a central pink dot.

DIAGNOSE

We combine quantitative and qualitative analysis to draw findings that help with decisions.

A diagram of concentric circles around a central pink point, with markers placed along the circles.

MAP

We turn the study into a clear, shared reading: tensions, opportunities, priorities and connections become visible through maps and diagrams that make the evidence speak.

An illustration of a compass with a pink and black needle.

GUIDE

Based on these insights, we propose a direction, strong ideas, strategic choices and a roadmap that reflects the future the brand wants to build.

A dotted path links several markers to a pink point.

GETTING THINGS MOVING

We turn the strategic direction into an operational rollout: decisions, team alignment, production, activation, named owners and a practical roadmap.

ONE METHOD, THREE AREAS OF IMPACT

Strategy gives our expertise direction. Our teams make it real.

Brand & marketing strategy

Clarify positioning, story and offer to build preference and perceived value.

● Differentiated positioning
● Brand story and platform
● Aligned offer and experience
● Value management

Social Media & content strategy

Build content ecosystems and conversations that engage people and establish the brand.

A content diagram linking communities, platforms, formats and conversations around the word “CONTENT.”

● Platforms and audiences
● Editorial pillars and formats
● Tone of voice and storytelling
● Editorial calendar

● Paid media

Acquisition & media strategy

Activate the right levers at the right time to generate sustainable, profitable growth.

A funnel diagram links visibility and qualified traffic to conversion and then growth.

● Media mix and targeting
● Journeys and conversion
● Ongoing optimization
● ROI and sustainable growth

WHEN STRATEGY NEEDS A WAKE-UP

The moments when you need to reset the direction.

When business plateaus, results lose steam or a new challenge appears, we bring useful signals to the fore so you can find a clear direction again.

You’re communicating, but the direction is still unclear.

Let’s bring your content and channels together around a clear direction.

Your results have plateaued. You want to understand why.

Let’s combine your data, messages and audiences to choose the next adjustments.

You’re looking for your place in a competitive market.

Let’s identify what sets you apart and where to invest.

Your audience is changing. Your strategy needs to keep up.

Let’s start with behaviors and expectations to evolve your approach.

You’re preparing to launch a product or service.

Let’s build the story and rollout plan to give the launch momentum.

Your teams need a shared direction.

Let’s clarify priorities and messages so everyone can move in the same direction.

CASE STUDIES

When strategic choices set brands in motion.

Clearer challenges. Decisions we stand behind. Results that show what movement can achieve.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Training

B2B

Move from a historic name to a clearer, more international brand

wewake supported Place de la Formation in its transition to Training Square, from brand platform and naming to the creation of the logo, visual identity, and launch materials. The rebranding was unveiled in September 2025 and then rolled out across content, the website, and campaigns.

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Food & Beverage

Develop an identity for a gallery and framing workshop

Prior to opening its gallery and framing workshop, Maison Ducarré tasked wewake with exploring its visual identity: three creative directions and several logo concepts, with no documented final approval.

Construction

Industry

B2B

Generate qualified contacts in two European markets

wewake managed DAKO's lead generation campaigns in France and Switzerland in 2025 and 2026, with 475 verified leads across the five analyzed waves.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Banking & Insurance

Launch an internal social network and encourage adoption

To support the launch of its Viva Engage internal community and an associated LinkedIn initiative, BNP Paribas entrusted wewake with the strategy, user guides, visual assets, and announcement videos.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Training

B2B

Move from a historic name to a clearer, more international brand

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Food & Beverage

Develop an identity for a gallery and framing workshop

Construction

Industry

B2B

Generate qualified contacts in two European markets

wewake managed DAKO's lead generation campaigns in France and Switzerland in 2025 and 2026, with 475 verified leads across the five analyzed waves.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Banking & Insurance

Launch an internal social network and encourage adoption

To support the launch of its Viva Engage internal community and an associated LinkedIn initiative, BNP Paribas entrusted wewake with the strategy, user guides, visual assets, and announcement videos.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Health

Associations & NGOs

Structure and manage communication for a strategic sector

Food & Beverage

B2B

Turn foodservice expertise into a source of visibility

A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.

Training

B2B

Move from a historic name to a clearer, more international brand

Health

Make health prevention clear and useful on social media

A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.

Food & Beverage

Develop an identity for a gallery and framing workshop

Construction

Industry

B2B

Generate qualified contacts in two European markets

wewake managed DAKO's lead generation campaigns in France and Switzerland in 2025 and 2026, with 475 verified leads across the five analyzed waves.

Health

Associations & NGOs

Build a national event's reach through local activity

For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.

Health

Associations & NGOs

Introduce tomorrow's talent to careers in biomanufacturing

To make bioproduction careers tangible for young people, wewake designed and distributed a multi-platform video campaign generating 4.90 million impressions and 1.25 million views.

Tech, Software & Apps

B2B

Make digital trust tangible for decision-makers

A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

Banking & Insurance

Launch an internal social network and encourage adoption

To support the launch of its Viva Engage internal community and an associated LinkedIn initiative, BNP Paribas entrusted wewake with the strategy, user guides, visual assets, and announcement videos.

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