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CASE STUDIES
Pour rendre les métiers de la bioproduction concrets auprès des jeunes, wewake a conçu et diffusé une campagne vidéo multi-plateforme générant 4,90 millions d’impressions et 1,25 million de vues.
IA
IA
Le client
The brief
France BioLead voulait renforcer l’attractivité des métiers et des formations de la bioproduction auprès des jeunes, des étudiants, des personnes en reconversion et des prescripteurs de formation. La campagne 2025-2026 devait rendre une filière technique plus concrète, corriger les idées reçues et montrer la diversité des parcours et des débouchés. Après une phase de cadrage en 2025, la diffusion publicitaire s’est concentrée de janvier à mars 2026.
Actions & strategy
wewake a construit une ligne éditoriale commune à Meta, TikTok et Snapchat pour mutualiser les contenus tout en respectant les usages de chaque plateforme. Le dispositif associait interviews de professionnels et d’étudiants, formats « Mythes vs Réalités », quiz et fiches métiers. Les contenus ont été conçus en vidéo verticale, carrousel ou animation, puis adaptés et sponsorisés par canal. Le suivi de campagne a permis de comparer visibilité, vues, engagement, clics et coûts de diffusion.
Results
Janvier à mars 2026 · Meta, TikTok et Snapchat
CASE STUDIES
Strategies you can see. Results you can measure.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & NGOs
Advertising
Social Media
Création de contenu
Landing Page Creation
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Création de contenu
Digital Marketing
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Health
Strategy
Social Media
Création de contenu
Motion design
