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Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

CASE STUDY

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

The client

La Fédération Française de Bridge (FFB) is a nonprofit association established under the 1901 law that organizes, develops and promotes bridge in France. It structures the federation (clubs and committees), issues licenses, supports the training of players, referees and teachers, and certifies tournaments and competitions. It also represents French bridge internationally.

Change perceptions of bridge to recruit new players

Media 1 of 3

The brief

Recruit new members for the start of the 2026 season by converting interest in bridge into registrations for five free introductory sessions, close to local clubs.

Actions & strategy

• Define a geotargeted acquisition strategy around the promise "Bridge has more up its sleeve than you think"

• Manage Meta as the primary channel for the 45+ age group

• Test LinkedIn as a complementary channel

• Optimize budgets and compare performance by platform and creative asset

• Produce the final reporting and recommendations

Results

3 466forms

4,01 €average cost per lead

1 294 223impressions

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency