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CASE STUDIES
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
IA
IA
Le client
The brief
Déployer en France une campagne Pinterest de notoriété autour de Simply Feel Good, maximiser la couverture auprès d’un public sensible au voyage responsable et orchestrer dix contenus fournis par le client.
Actions & strategy
• Structurer dix angles éditoriaux complémentaires
• Paramétrer un ciblage autour du voyage, de l’Allemagne et du développement durable
• Préparer les aperçus de campagne
• Organiser la validation avec le client
• Lancer la campagne
• Suivre et optimiser la diffusion du 8 au 30 novembre 2023
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
Faire vivre le Made in Italy au cœur du SIRHA
Au SIRHA 2023, wewake a fait vivre le collectif ITA avec 40 publications et 8 stories, générant 99 432 impressions, 53 898 vues vidéo et 706 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Event
Advertising
