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CASE STUDIES
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
IA
IA
Le client
The brief
Repenser la présence social media et la sponsorisation 2026-2027 pour mieux toucher les décideurs de la restauration hors domicile.
Actions & strategy
Passage d’une logique de présentation produit à une logique de partage d’expertise, structurée autour de quatre axes éditoriaux et d’une priorité donnée à LinkedIn.
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Strategy
Advertising
Facebook Ads
Instagram Ads
Brand Awareness Campaign
Digital Marketing
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Training
B2B
Event
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
