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CASE STUDIES
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
IA
IA
Le client
The brief
Soutenir la visibilité de Training Square et générer un trafic qualifié sur LinkedIn auprès des responsables formation et décideurs RH, tout en améliorant l’efficacité média.
Actions & strategy
Structurer le pilotage LinkedIn Ads autour de campagnes et créations adaptées aux enjeux des responsables formation, suivre les indicateurs de diffusion et d’engagement, puis ajuster les messages, formats et ciblages.
Results
1er janvier au 24 septembre 2026 · LinkedIn Ads
CASE STUDIES
Strategies you can see. Results you can measure.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Training
B2B
Event
Création de contenu
Social Media
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Strategy
Social Media
Création de contenu
LinkedIn Ads
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Training
B2B
Event
Creative Studio
