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Our expertise

Services

Sectors

The agency

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eng

Discuss your project

CASE STUDY

Rethink the social media organisation and strategy of a national network

AFPA asked wewake to establish a solid Social Media strategy and review how regional and national teams organize social media management to improve effectiveness.

The client

L’Afpa trains and supports adults as they enter the workforce, change careers and develop professionally. It also carries out public service missions related to employment and certification.

Rethink the social media organisation and strategy of a national network

Media 1 of 3

The brief

Build a stronger social media strategy and clarify the organization between national and regional teams to improve consistency and effectiveness.

Actions & strategy

• Individual interviews with regional communication strategy managers

• In-depth audit of regional and national accounts

• Competitive benchmark

• Competitive mapping

• Dos & don’ts

• Adaptation of the channel strategy

• New editorial strategy

• New visual guidelines adapted to social media

• Paid promotion strategy by region

Results

TO CONTINUE

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See all case studies

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency