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CASE STUDIES
Domaine skiable de Serre Chevalier Une nouvelle stratégie réseaux sociaux a sollicité wewake pour serre Chevalier souhaitait revoir sa stratégie Social Media pour la saison 2022-2023.
IA
IA
Le client
The brief
Repenser la stratégie social media du domaine skiable pour la saison 2022-2023, de la ligne éditoriale à la charte graphique, en intégrant la sponsorisation et la gestion de crise.
Actions & strategy
• Auditer la présence social media existante
• Analyser cinq stations et offices de tourisme concurrents
• Construire un mapping et formaliser les bonnes pratiques
• Définir la nouvelle stratégie éditoriale et ses procédures de production
• Décliner une nouvelle charte graphique et un moodboard
• Définir la stratégie de sponsorisation et le dispositif de gestion de crise
• Accompagner les équipes pendant trois mois
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourism
Advertising
Brand Awareness Campaign
Création de contenu
Social Media
Recruter des hôteliers avec une campagne leads multi-canal
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Hospitality & Food Service
Tourism
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Création de contenu
Social Media
Générer des ventes hôtelières avec une campagne performance
La Créole Beach Hôtel & Spa a sollicité wewake pour une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes, avec pour résultat 11,6k€ de ventes générées.
Institutionnel
Tourism
Advertising
Facebook Ads
Instagram Ads
Conversion Campaign
Création de contenu
Social Media
