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Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

CASE STUDY

Adapt a global social media strategy to the French market

Max Havelaar asked wewake to build a solid Social Media strategy that adapts the brand’s global communication for France and develops its own local characteristics.

The client

A French nonprofit promoting fair trade: Max Havelaar France develops and raises awareness of the Fairtrade/Max Havelaar label to support sustainable supply chains and improve the living conditions of producers and workers, in line with human rights and environmental standards.

Adapt a global social media strategy to the French market

Media 1 of 1

The brief

Adapt the global social media strategy to the French market while developing an editorial approach and communication suited to local priorities.

Actions & strategy

• Audit the existing social media presence

• Analyze competitors’ communication and map the landscape

• Document best practices and areas requiring attention

• Define an editorial strategy suited to the French market

• Prototype content and develop new visual guidelines

• Define the paid promotion strategy and tracking metrics

Results

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency