CASE STUDY
Svalïnn asked wewake to propose a social media strategy to reach its audiences in Germany, Norway, Sweden, Denmark and the Netherlands.

AI
AI
The client
Svalïnn develops patented tethered-cap technologies for beverage packaging, including milk and juice cartons, with a focus on ease of use, safety and reducing plastic waste.
The brief
Define a B2B social media strategy to reach the brand’s audiences in Germany, Norway, Sweden, Denmark and the Netherlands.
Actions & strategy
A strategic audit with strategic recommendations: strategy, competitive benchmark, editorial strategy, storytelling, advertising targeting and visual guidelines.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

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Institutional
Strategy
Advertising
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LinkedIn Ads
Lead Generation Campaign
Digital Marketing

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing




