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Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

INSTAGRAM ADS AGENCY

Instagram Ads: bring your brand world to life and invite people to act.

Instagram is a discovery space where images, video and recommendations help people picture what is possible. A well-planned campaign can bring your brand to the attention of the people you want to reach.

wewake connects advertising strategy with creative strategy: we develop the ads, manage their distribution and review available signals to evolve the campaign.

Let’s discuss your campaign

Preparation of Instagram content with a Reel, a Story, and a carousel for the same offer.

WHY INSTAGRAM ADS

Your brand deserves more than a pretty scroll.

On Instagram, people discover, talk and look for inspiration. Advertising can place your offer in this environment with content that gives them a real reason to stop.

Reels, Stories, carousels and images each play a different role. We choose formats based on your message, audience expectations and the action you want people to take after discovery.

The right format depends on your offer, target audience and the journey you want to offer them.

FROM DISCOVERY TO ACTION

Bring your brand world to life, then invite people to look further.

Instagram design with pink and midnight blue contrast shown on a smartphone, next to the photographed product.

Catch the eye

A visual, headline or video opening can make people stop. We look for the angle that makes your offer immediately recognizable in the feed.

Three-slide Instagram carousel presenting a lamp, its use, and its details.

Make your offer clear

An image, carousel or video answers different questions. We choose the format that helps your audiences understand what you offer.

Instagram ad and matching collection page displayed side by side on mobile and desktop.

Offer a next step

Once interest is sparked, the campaign can invite people to explore an offer, visit a page, request information or buy. The action stays consistent with your message and objective.

CREATIVE TAILORED TO HOW PEOPLE USE THE PLATFORM

Every format has its own rhythm.

A Reel, Story or carousel tells a story differently. We adapt length, pacing and opening to the format without losing your brand’s thread.

Creative is built for your objective and audience. We test complementary angles, then develop them based on available signals.

Anthony, Clotilde, Emeline, Emilie and Morgane are filming an Instagram Reel with a vertical smartphone.

AI-staged

The two wewake designers work in front of a reproduction of the Mona Lisa.

AI-staged

CREATIVE STUDIO

An in-house creative studio for your Instagram ads.

Our studio develops images, videos, Reels, Stories and carousels that translate your brand world into clear advertising. Message, format and opening work together.

Depending on your offer, we create several variations. Each ad keeps the same intent while adapting to the format and delivery context.

Photos

Visuals

Videos

Video shoots

Motion design

Ad formats

OUR METHOD

A consistent campaign, from idea to results.

Scoping an Instagram campaign around the objective, audience, and expected action.

Understand your objective

We clarify the expected result, the audience concerned and Instagram’s role in your media plan.

Researching Instagram creative angles with hooks and vertical video storyboards.

Set the creative direction

We find the angle, opening and formats that make your offer clear in the Instagram feed.

Preparation of Instagram ads on desktop with vertical previews and delivery control.

Prepare distribution

After creative approval, we set up the audiences, ads and tracking included in the program.

Comparison of Instagram ads with an analytics screen and creative variants.

Measure and adjust

We review available data and adapt the creative or settings based on observed results.

Anthony reviews the performance of an Instagram Ads campaign on a large screen.

AI-staged

MANAGEMENT & LEARNING

Clear signals to guide what comes next.

We track indicators tied to your objective: delivery, interactions, visits or conversions when tracking is installed. We interpret results based on the data actually available.

Regular check-ins help us understand what attracts attention and what is worth trying again. We share these insights to guide future decisions.

INSTAGRAM ADS CASE STUDIES

Instagram Ads campaigns in action.

Discover the creative work and the decisions that shaped these campaigns.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Institutional

Generate enquiries through combined acquisition campaigns

LADOM asked wewake to set up acquisition campaigns on Facebook and Instagram for the various LADOM programs: Mobility assistance, professional training, VAE….

Real Estate

Lower cost per lead with a multichannel acquisition strategy

Les Secrets de l’Immo engaged wewake to build an effective digital acquisition strategy, resulting in a cost per lead of approximately €70/lead for Les Secrets de l’Immo.

Hospitality & Food Service

Tourism

Recruit hoteliers with a multichannel lead campaign

LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

Institutional

Change how young people see a sport

FFB reached out to wewake because FFB wanted to launch a campaign to reach young people and change the image of their sport among youth, resulting in 829K impressions.

Health

Institutional

Support vaccination with a campaign across multiple platforms

ARS Île-de-France commissioned wewake to deploy a COVID-19 vaccine awareness campaign aimed at young people in Île-de-France, resulting in +22M impressions.

Institutional

Tourism

Generate hotel bookings with a performance campaign

La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.

Training

Attract students for the new academic year with an enrolment campaign

Digital School of Paris engaged wewake to generate enrollments for the 2020 academic year, resulting in 7.5K campaign clicks.

Fashion & Beauty

Launch a DTC brand with a conversion campaign

Cosme asked wewake to run the Facebook & Instagram advertising campaign for the brand’s launch and support sales.

Construction

Industry

B2B

Distribute a video and run a competition to engage audiences

SEMIN engaged wewake to widely distribute the "Made in France" video produced by Semin and organize a concurrent contest, resulting in an advertising campaign.

Health

Grow a dental e-commerce business with an acquisition strategy

Dental Good Deal asked wewake to develop the young brand online and support sales, with €35K in advertising investment.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Institutional

Generate enquiries through combined acquisition campaigns

LADOM asked wewake to set up acquisition campaigns on Facebook and Instagram for the various LADOM programs: Mobility assistance, professional training, VAE….

Real Estate

Lower cost per lead with a multichannel acquisition strategy

Les Secrets de l’Immo engaged wewake to build an effective digital acquisition strategy, resulting in a cost per lead of approximately €70/lead for Les Secrets de l’Immo.

Hospitality & Food Service

Tourism

Recruit hoteliers with a multichannel lead campaign

LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

Institutional

Change how young people see a sport

FFB reached out to wewake because FFB wanted to launch a campaign to reach young people and change the image of their sport among youth, resulting in 829K impressions.

Health

Institutional

Support vaccination with a campaign across multiple platforms

ARS Île-de-France commissioned wewake to deploy a COVID-19 vaccine awareness campaign aimed at young people in Île-de-France, resulting in +22M impressions.

Institutional

Tourism

Generate hotel bookings with a performance campaign

La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.

Training

Attract students for the new academic year with an enrolment campaign

Digital School of Paris engaged wewake to generate enrollments for the 2020 academic year, resulting in 7.5K campaign clicks.

Fashion & Beauty

Launch a DTC brand with a conversion campaign

Cosme asked wewake to run the Facebook & Instagram advertising campaign for the brand’s launch and support sales.

Construction

Industry

B2B

Distribute a video and run a competition to engage audiences

SEMIN engaged wewake to widely distribute the "Made in France" video produced by Semin and organize a concurrent contest, resulting in an advertising campaign.

Health

Grow a dental e-commerce business with an acquisition strategy

Dental Good Deal asked wewake to develop the young brand online and support sales, with €35K in advertising investment.

Institutional

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Food & Beverage

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

Institutional

Generate enquiries through combined acquisition campaigns

LADOM asked wewake to set up acquisition campaigns on Facebook and Instagram for the various LADOM programs: Mobility assistance, professional training, VAE….

Real Estate

Lower cost per lead with a multichannel acquisition strategy

Les Secrets de l’Immo engaged wewake to build an effective digital acquisition strategy, resulting in a cost per lead of approximately €70/lead for Les Secrets de l’Immo.

Hospitality & Food Service

Tourism

Recruit hoteliers with a multichannel lead campaign

LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

Institutional

Change how young people see a sport

FFB reached out to wewake because FFB wanted to launch a campaign to reach young people and change the image of their sport among youth, resulting in 829K impressions.

Health

Institutional

Support vaccination with a campaign across multiple platforms

ARS Île-de-France commissioned wewake to deploy a COVID-19 vaccine awareness campaign aimed at young people in Île-de-France, resulting in +22M impressions.

Institutional

Tourism

Generate hotel bookings with a performance campaign

La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.

Training

Attract students for the new academic year with an enrolment campaign

Digital School of Paris engaged wewake to generate enrollments for the 2020 academic year, resulting in 7.5K campaign clicks.

Fashion & Beauty

Launch a DTC brand with a conversion campaign

Cosme asked wewake to run the Facebook & Instagram advertising campaign for the brand’s launch and support sales.

Construction

Industry

B2B

Distribute a video and run a competition to engage audiences

SEMIN engaged wewake to widely distribute the "Made in France" video produced by Semin and organize a concurrent contest, resulting in an advertising campaign.

Health

Grow a dental e-commerce business with an acquisition strategy

Dental Good Deal asked wewake to develop the young brand online and support sales, with €35K in advertising investment.

HAVE A PROJECT IN MIND?

Let’s discuss your Instagram Ads campaign.

Tell us about your offer, audiences and the content you want to bring to life. We will explore how Instagram creative can support your campaign objective.

Would you rather write to us directly?

hello@wewake.agency

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s discuss your Instagram Ads campaign.

Tell us about your offer, audiences and the content you want to bring to life. We will explore how Instagram creative can support your campaign objective.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s discuss your Instagram Ads campaign.

Tell us about your offer, audiences and the content you want to bring to life. We will explore how Instagram creative can support your campaign objective.

Would you rather write to us directly?

hello@wewake.agency