Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

CASE STUDY

Change how young people see a sport

FFB reached out to wewake because FFB wanted to launch a campaign to reach young people and change the image of their sport among youth, resulting in 829K impressions.

The client

La Fédération Française de Bridge (FFB) is a nonprofit association established under the 1901 law that organizes, develops and promotes bridge in France. It structures the federation (clubs and committees), issues licenses, supports the training of players, referees and teachers, and certifies tournaments and competitions. It also represents French bridge internationally.

Media 1 of 3

The brief

Reach a young audience and modernize bridge’s image through an advertising campaign designed for Instagram and TikTok.

Actions & strategy

• Define the creative concept and video storyboard

• Coordinate production with Peech Studio

• Build the media strategy on Instagram and TikTok

• Define targeting

• Support technical adjustments to the landing page

• Manage and optimize the campaign

Results

829Kimpressions

37Kvideo views

TO CONTINUE

More case studies to discover

Projects in related sectors, presented through their challenges and achievements.

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Institutional

Strategy

Advertising

Facebook Ads

Instagram Ads

LinkedIn Ads

Lead Generation Campaign

Digital Marketing

Showcase Italian expertise at Maison & Objet

ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.

Institutional

Brand content

Social Media

Content creation

Event

Advertising

Make Pinterest a gateway to more sustainable tourism

To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.

Institutional

Advertising

Social Ads

Brand Awareness Campaign

See all case studies

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency