CASE STUDY
Digital School of Paris engaged wewake to generate enrollments for the 2020 academic year, resulting in 7.5K campaign clicks.

AI
AI
The client
Digital School of Paris specializes in digital careers. It offers full-time and work-study programs in web development, digital marketing, design, data and project management.
The brief
Generate enrollments for the 2020 academic year from students interested in digital careers through a campaign on Facebook, Instagram, and Snapchat.
Actions & strategy
• Design campaign visuals and videos
• Define target audiences on Facebook, Instagram, and Snapchat
• Set up a native Facebook form
• Run and manage the registration campaign
• Track clicks and submitted forms
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Clarify a complex offer on the walls of a stand
wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.
Training
B2B
Event
Creative Studio


