CASE STUDY
LADOM asked wewake to set up acquisition campaigns on Facebook and Instagram for the various LADOM programs: Mobility assistance, professional training, VAE….

AI
AI
The client
L’Agence de l’Outre-mer pour la mobilité supports residents of France’s overseas territories with training, qualifications and access to jobs that require mobility, primarily to mainland France.
The brief
Generate applications for several mobility assistance, vocational training, and VAE programs through acquisition campaigns on Facebook and Instagram.
Actions & strategy
• Simulator tagging plan
• Targeting strategy based on interests and sociodemographic criteria
• Ad A/B testing
• Consulting on copywriting and ads managed internally by LADOM
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

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