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CASE STUDY
SEMIN engaged wewake to widely distribute the "Made in France" video produced by Semin and organize a concurrent contest, resulting in an advertising campaign.
AI
AI
The client
SEMIN manufactures building materials, including fillers, adhesives, sealants, paints and products for construction, renovation and interior design professionals.
The brief
Widely distribute the “Made in France” video and simultaneously organize a contest to increase visibility and engagement among the general public and building professionals.
Actions & strategy
• Targeting aimed at DIY enthusiasts among the general public and professional painters
• Retargeting users who viewed the video for the contest
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media
Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads
