Our expertise

Services

Sectors

The agency

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eng

Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

TOURISM, HOSPITALITY & TRANSPORT

Tourism communications agency.

Grow hotel bookings, help people discover a destination beyond its best-known attractions or showcase a transport company: every tourism project has its own audiences, constraints and ambitions.

Social Media

Strategy

Advertising

Creative Studio

Explore our work

Discuss your project

Tour guide and adult travelers in a fictional European city

UNDERSTAND YOUR CHALLENGES

Which travelers do you want to attract, and when?

Support a quieter period, grow direct bookings, reach new audiences or change how people see a destination: your communications need to start with a specific objective.

For a hotel, that may mean making the experience and what sets it apart clearer. For a destination, it may mean showcasing other seasons, places or ways to stay. For a transport operator, it may mean showing how a route opens up new ways to travel.

We clarify these challenges with you to choose useful messages, content and channels, taking into account your actual offer, your capacity to welcome visitors and the time people need to make a decision.

OUR SERVICES

A strategy to prepare for the journeys ahead.

We create a clear journey from what travelers discover, to what they understand about your offer, to what helps them take action. Every piece of content and every campaign has a place in that journey.

Strategy

Identify priority audiences, their motivations and barriers. Define your positioning, the experiences to showcase and a calendar that accounts for when people research, book and travel.

Strategy

Identify priority audiences, their motivations and barriers. Define your positioning, the experiences to showcase and a calendar that accounts for when people research, book and travel.

Social media

Bring your brand to life throughout the seasons with topics that inspire, inform and give people reasons to return. We tell stories about places, teams and experiences, adapting formats to how people use each network.

Social media

Creative studio

Create photographs, reports, videos and short-form content that make the experience tangible. An atmosphere, a welcome, a journey, a meeting: we look for the details that set you apart and help travelers picture themselves there.

Creative studio

Campaigns

Support an opening, route, season or offer with targeted distribution. We adapt the messaging to each audience and where they are in the decision process, then review available data to adjust what comes next.

Campaigns

THE wewake DIFFERENCE

Your distinctive qualities should serve your strategy.

A spectacular view, a room or a journey only makes sense when people know who it is for and what they can experience.

We start from what you really offer to find concrete reasons to choose you: a distinctive experience, a way of welcoming guests, a place to discover differently or a way to travel. This gives you recognizable communications that support your objectives and reflect what people will find on site.

A real experience that sets you apart.

Messages tailored to the travelers you want to attract.

A calendar built around your priorities and their decisions.

THE PASSENGER JOURNEY

Support the journey, from the first idea to the return.

An open suitcase, a map and a notebook prepare for an upcoming departure.

Before departure

Bring your offer to people’s attention, build interest and answer the questions that shape their choice: why visit, when to go, how to get there and what to expect.

A travel journal and a camera on a terrace overlooking the sea.

During the experience

Provide useful guidance for enjoying a stay or journey. Showcase the teams, encounters and discoveries that bring your promise to life.

Printed photos and an album preserve the memory of a seaside trip.

After the return

Continue the relationship with content, testimonials and new reasons to travel. Keep memories alive and help shape the next trip.

TOURISM CASE STUDIES

Tourism challenges. Practical answers.

Grow a property’s bookings, prepare a destination for the season or update a ferry company’s communications: see how we bring advice, content and campaigns together around each project’s objectives.

Transport

Tourism

Fill flights with a location-targeted social ads campaign

Biarritz Airport engaged wewake for a campaign to promote low-cost flights operated by Transavia.

Hospitality & Food Service

Tourism

Recruit hoteliers with a multichannel lead campaign

LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

Tourism

Sports

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

Institutional

Tourism

Generate hotel bookings with a performance campaign

La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.

Transport

Tourism

Prepare for the return of air traffic with motion design

Tunisair engaged wewake to create a motion design video to prepare passengers for the return of air traffic after the COVID-19 lockdown periods.

Tourism

Institutional

Diversify content to refresh a destination's image

Îles de Guadeloupe commissioned wewake to diversify content, resulting in 6 months of Content.

Transport

Tourism

Inspire travel with a content strategy

Tunisair engaged wewake to manage the airline's Facebook and Instagram social media accounts in the French market, with results in 2019.

Tourism

Health

Generate holiday bookings with a social media strategy

Thalasseo.com commissioned wewake to manage the brand's social media accounts on Facebook & Instagram and run sponsored campaigns, resulting in an advertising budget of €550 • €27k in eCommerce sales • 55 sales • ROAS x50.

Transport

Tourism

Audit a social media strategy to guide its development

Corsica Ferries asked wewake to analyze the relevance of its existing strategy.

Transport

Tourism

Fill flights with a location-targeted social ads campaign

Biarritz Airport engaged wewake for a campaign to promote low-cost flights operated by Transavia.

Hospitality & Food Service

Tourism

Recruit hoteliers with a multichannel lead campaign

LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

Tourism

Sports

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

Institutional

Tourism

Generate hotel bookings with a performance campaign

La Créole Beach Hôtel & Spa engaged wewake for a sales campaign for the hotel’s products targeting the Caribbean audience, generating €11.6k in sales.

Transport

Tourism

Prepare for the return of air traffic with motion design

Tunisair engaged wewake to create a motion design video to prepare passengers for the return of air traffic after the COVID-19 lockdown periods.

Tourism

Institutional

Diversify content to refresh a destination's image

Îles de Guadeloupe commissioned wewake to diversify content, resulting in 6 months of Content.

Transport

Tourism

Inspire travel with a content strategy

Tunisair engaged wewake to manage the airline's Facebook and Instagram social media accounts in the French market, with results in 2019.

Tourism

Health

Generate holiday bookings with a social media strategy

Transport

Tourism

Audit a social media strategy to guide its development

Corsica Ferries asked wewake to analyze the relevance of its existing strategy.

HAVE A PROJECT IN MIND?

Which priority do you want to move forward before the next season?

A period to support, an offer to launch, travelers to reach more effectively or an image to evolve? Tell us about your business, priorities and timeline. We will take the time to understand what matters to you, then build communications suited to your offer and your audiences’ journey.

Would you rather write to us directly?

hello@wewake.agency