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Discuss your project

CASE STUDY

Diversify content to refresh a destination's image

Îles de Guadeloupe commissioned wewake to diversify content, resulting in 6 months of Content.

The client

Le Comité du tourisme des Îles de Guadeloupe promotes tourism across the archipelago, showcases its destinations and supports visitor information and reception in French and international markets.

Diversify content to refresh a destination's image

Media 1 of 2

The brief

Diversify content, update the destination's image beyond its beaches, and strengthen community engagement on social media.

Actions & strategy

• Shift the editorial line toward more video and animated content

• Promote the interior of the islands to move beyond an image limited to beaches

• Establish partnerships with content creators

• Organize contests

• Support content with advertising campaigns

Results

Six months

+8.8Mimpressions

+7,9 %engagement rate

+7.9ksubscribers

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency