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ÉTUDE DE CAS
UFSBD a sollicité wewake pour animer les réseaux sociaux de l’UFSBD et promouvoir la santé bucco-dentaire, avec pour résultat en 2019.
IA
IA
Le client
L’Union Française pour la Santé Bucco-Dentaire fédère les chirurgiens-dentistes engagés dans la prévention. Elle mène des actions d’éducation, de dépistage et de réduction des inégalités de santé bucco-dentaire.
La demande
Animer les réseaux sociaux et rendre les messages de prévention bucco-dentaire plus accessibles grâce à une ligne éditoriale fondée sur le conseil, la proximité et la confiance.
Actions & Stratégie
• Construire une ligne éditoriale autour du conseil et de la prévention
• Développer un storytelling fondé sur la proximité et la confiance
• Créer le personnage « Tootsie » pour incarner la prise de parole
• Produire et publier les contenus
• Assurer le community management
• Soutenir la diffusion par la sponsorisation
Résultats
2019
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
