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ÉTUDE DE CAS
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
IA
IA
Le client
France BioLead fédère la filière française de bioproduction de biomédicaments. L’organisation rassemble acteurs publics, industriels, chercheurs, biotechs et organismes de formation pour accélérer l’innovation, l’industrialisation, les compétences et l’attractivité du secteur.
La demande
Installer une prise de parole régulière capable d’expliquer la bioproduction, de fédérer ses acteurs et de rendre la filière plus lisible auprès des professionnels, institutions, étudiants, candidats et du grand public.
Actions & Stratégie
Stratégie éditoriale multicanale, calendrier de publication, contenus pédagogiques et institutionnels, animation de LinkedIn, Instagram et TikTok, campagnes sponsorisées et reporting commun.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
