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ÉTUDE DE CAS
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
IA
IA
Le client
ONG française de promotion du commerce équitable : Max Havelaar France développe et fait connaître le label Fairtrade/Max Havelaar, pour soutenir des filières durables et améliorer les conditions de vie des producteurs et travailleurs, dans le respect des droits humains et de l’environnement.
La demande
Rendre le commerce équitable concret et accessible auprès du grand public de 25 à 49 ans, en montrant que le label Fairtrade/Max Havelaar est déjà présent sur des produits du quotidien. La campagne devait valoriser les marques partenaires, expliquer simplement le rôle du label, donner un pouvoir d’action au moment des courses et générer du trafic vers une landing page dédiée.
Actions & Stratégie
wewake a conçu un dispositif fondé sur trois micro-trottoirs courts : des passants découvrent des produits familiers, cherchent leur point commun puis voient apparaître le label. La mécanique mêle jeu, réactions spontanées et révélation pédagogique. L’agence a assuré la recommandation, les scénarios, le tournage, les droits à l’image, le montage, les déclinaisons Meta et YouTube, une vidéo principale, la landing page, le tracking, la diffusion paid et le reporting.
Résultats
16 au 31 mai 2026 · Meta et YouTube
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
Faire découvrir les métiers de la bioproduction aux talents de demain
Pour rendre les métiers de la bioproduction concrets auprès des jeunes, wewake a conçu et diffusé une campagne vidéo multi-plateforme générant 4,90 millions d’impressions et 1,25 million de vues.
Santé
Associations & ONG
Stratégie
Publicité
Motion design
Social Media
Création de contenu
