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ÉTUDE DE CAS
Pour rendre les métiers de la bioproduction concrets auprès des jeunes, wewake a conçu et diffusé une campagne vidéo multi-plateforme générant 4,90 millions d’impressions et 1,25 million de vues.
IA
IA
Le client
France BioLead fédère la filière française de bioproduction de biomédicaments. L’organisation rassemble acteurs publics, industriels, chercheurs, biotechs et organismes de formation pour accélérer l’innovation, l’industrialisation, les compétences et l’attractivité du secteur.
La demande
France BioLead voulait renforcer l’attractivité des métiers et des formations de la bioproduction auprès des jeunes, des étudiants, des personnes en reconversion et des prescripteurs de formation. La campagne 2025-2026 devait rendre une filière technique plus concrète, corriger les idées reçues et montrer la diversité des parcours et des débouchés. Après une phase de cadrage en 2025, la diffusion publicitaire s’est concentrée de janvier à mars 2026.
Actions & Stratégie
wewake a construit une ligne éditoriale commune à Meta, TikTok et Snapchat pour mutualiser les contenus tout en respectant les usages de chaque plateforme. Le dispositif associait interviews de professionnels et d’étudiants, formats « Mythes vs Réalités », quiz et fiches métiers. Les contenus ont été conçus en vidéo verticale, carrousel ou animation, puis adaptés et sponsorisés par canal. Le suivi de campagne a permis de comparer visibilité, vues, engagement, clics et coûts de diffusion.
Résultats
Janvier à mars 2026 · Meta, TikTok et Snapchat
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
