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ÉTUDE DE CAS
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
IA
IA
Le client
Cerballiance est un réseau de laboratoires de biologie médicale présent partout en France. Il accompagne les patients et les professionnels de santé avec des examens et dépistages (dont certains sans ordonnance), des prises en charge en laboratoire et un espace patient pour consulter ses résultats en ligne. Le réseau met aussi à disposition l’expertise de biologistes médicaux pour l’interprétation des résultats et le conseil, avec un positionnement axé sur la prévention, le dépistage et des services de proximité.
La demande
Installer une prise de parole régulière, pédagogique et cohérente autour de la prévention, de la biologie médicale et de la vie du réseau.
Actions & Stratégie
Un thème santé par semaine, décliné en définition, explication, exemples et quiz, avec un plan annuel et une adaptation par plateforme.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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