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CASE STUDY

A co-branded competition to attract followers and generate sales

Pepperidge Farm engaged wewake to increase sales and acquire new customers, resulting in +2.8M users reached during the year.

The client

Pepperidge Farm is an American food brand that makes and markets baked goods, breads, cookies, crackers and snacks for consumers.

A co-branded competition to attract followers and generate sales

Media 1 of 2

The brief

Increase sales and acquire new customers through a co-branded contest with FlixBus, renewed monthly for six months and promoted on Facebook and in stores.

Actions & strategy

• A contest/sweepstakes with Flixbus, which shares the same target audience as Pepperidge Farm: young adults (ages 18-34)

• A 6-month contest/sweepstakes with a new prize to win each month

• Each month, a new prize to win paired with a Flixbus destination

• Campaign conducted on Facebook on the Pepperidge Farm and Flixbus pages

• Flixbus vouchers additionally distributed in stores on Pepperidge Farm packages

• Associated advertising budget: €9K Activation

Results

Over the year

+2.8Maffected users

+19Kengagements generated

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency