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CASE STUDIES
wewake a défini et piloté la médiatisation de l’édition 2025-2026 de Petit bonnet, bonne action en deux phases, de la collecte de bonnets à la phase magasin.
IA
IA
Le client
The brief
Définir la stratégie publicitaire et piloter la diffusion des deux temps de l’opération : soutenir la collecte de bonnets à l’automne 2025, puis toucher un public plus jeune lors de la phase magasin début 2026.
Actions & strategy
Deux séquences média distinctes : objectifs de vues vidéo et d’interactions sur Meta pour la collecte, puis diffusion et optimisation d’assets fournis sur Meta et TikTok pour la phase magasin, avec reporting séparé.
Results
CASE STUDIES
Strategies you can see. Results you can measure.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Strategy
Advertising
Facebook Ads
Instagram Ads
Brand Awareness Campaign
Digital Marketing
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Strategy
Social Media
Création de contenu
LinkedIn Ads
Faire émerger une identité entre galerie et atelier d’encadrement
Avant l’ouverture de sa galerie et de son atelier d’encadrement, Maison Ducarré a confié à wewake l’exploration de son identité visuelle : trois territoires et plusieurs pistes de logo, sans validation finale documentée.
Food & Beverage
Creative Studio
Strategy
