CASE STUDY
FFB asked wewake to develop its social media presence.

AI
AI
The client
La Fédération Française de Bridge (FFB) is a nonprofit association established under the 1901 law that organizes, develops and promotes bridge in France. It structures the federation (clubs and committees), issues licenses, supports the training of players, referees and teachers, and certifies tournaments and competitions. It also represents French bridge internationally.
The brief
Develop the federation’s social media presence by clarifying its storytelling, editorial approach and communication organization.
Actions & strategy
Audit of FFB’s social media presence, benchmark of international bridge federations, storytelling strategy, editorial strategy, training and strategy.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Change perceptions of bridge to recruit new players
For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.
Institutional
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing

Showcase Italian expertise at Maison & Objet
ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
Institutional
Brand content
Social Media
Content creation
Event
Advertising

Make Pinterest a gateway to more sustainable tourism
To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.
Institutional
Advertising
Social Ads
Brand Awareness Campaign




