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CASE STUDY

Make a complex topic clear on social media

Make a complex topic clear on social media

Make a complex topic clear on social media

Transformation of institutional content into educational social media formats (videos, visuals, copywriting) to strengthen digital communication and social media management.

AI

AI

ONF logo.
ONF logo.

The client

L’Office national des forêts (ONF) is a French public body responsible for the sustainable management of public forests, including state and municipal forests in mainland France and overseas. Its work includes protecting and renewing forests in response to climate change, managing timber resources, preserving biodiversity and welcoming the public into forests.

Make a complex topic clear on social media
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The brief

The ONF wanted to strengthen its social media presence by turning its institutional content into clearer, educational messaging. The request involved the regular adaptation of topics for social formats, including the creation of videos, visuals, and copy consistent with its digital communications.

Actions & strategy

• Adapt corporate content for social media use

• Produce videos, visuals, and texts on demand

• Publish content within a consistent editorial framework

• Maintain clear and informative communication

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AI-staged

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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wewake agency

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75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.