CASE STUDY
ONF asked wewake to create a motion design video to present the program for the "Raconte-moi la forêt" initiative.

AI
AI
The client
L’Office national des forêts (ONF) is a French public body responsible for the sustainable management of public forests, including state and municipal forests in mainland France and overseas. Its work includes protecting and renewing forests in response to climate change, managing timber resources, preserving biodiversity and welcoming the public into forests.
The brief
As part of the "Raconte-moi la forêt" initiative, the ONF wanted a clear, educational video format to present the program. The request was for the creation of a motion design video capable of explaining the initiative in an accessible manner and adapting to the planned broadcast media.
Actions & strategy
• Clarify the message and prioritize program information
• Define an instructional sequence
• Design the visual identity
• Produce the motion design
• Deliver a video adapted to the intended distribution channels
Results
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