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CASE STUDY
The SNE entrusted wewake with a creative, participatory campaign to address the EU regarding VAT on e-books, combining concept, supporting website, and amplification.
AI
AI
The client
Le Syndicat national de l’édition represents and defends the interests of French publishers. It works on copyright, cultural diversity, fixed book pricing and the development of reading.
The brief
Call on European Union authorities regarding the VAT gap between e-books and printed books through a creative and participatory campaign.
Actions & strategy
Design a participatory concept, create a supporting website, roll out sponsored distribution, and coordinate press and partner coverage.
Results
TO CONTINUE
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Showcase Italian expertise at Maison & Objet
ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
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Make Pinterest a gateway to more sustainable tourism
To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.
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Advertising
Social Ads
Brand Awareness Campaign
