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CASE STUDY

Launch a B2B product with a LinkedIn campaign

Launch a B2B product with a LinkedIn campaign

Launch a B2B product with a LinkedIn campaign

ONF engaged wewake to support ONF in launching its new “Carbon Offsetting” product through a LinkedIn campaign targeting businesses, resulting in campaign.

AI

AI

ONF logo.
ONF logo.

The client

L’Office national des forêts (ONF) is a French public body responsible for the sustainable management of public forests, including state and municipal forests in mainland France and overseas. Its work includes protecting and renewing forests in response to climate change, managing timber resources, preserving biodiversity and welcoming the public into forests.

Launch a B2B product with a LinkedIn campaign
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The brief

The ONF was launching its "Carbon Offsetting" offer for businesses. The objective was to raise awareness of this new product on LinkedIn, reach decision-makers interested in sustainable development, and generate inquiries through content tailored to a B2B audience.

Actions & strategy

• Target decision-makers at companies sensitive to sustainable development issues

• Create videos tailored for LinkedIn

• Design a carousel to present the offering

• Deploy and manage the lead generation campaign

Results

969clicks
0,35%CTR

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Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

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AI-staged

Tell us more about your project.

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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wewake agency

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75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.