CASE STUDY
Mairie de Paris Publique requested wewake to deploy a campaign promoting youth and sports activities of the City of Paris targeting young Parisians, resulting in 149k people reached.

AI
AI
The client
La Ville de Paris is the local authority responsible for municipal and departmental public services in the capital. It develops local policies in social affairs, urban planning, the environment, culture, education and the economy.
The brief
Promote the City of Paris youth and sports activities to young Parisians through a targeted advertising campaign.
Actions & strategy
• Define audiences and geographic targeting
• Set up the campaign on Facebook
• Manage ad delivery
• Track reach and generated engagement
Results
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