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CASE STUDY
FFB engaged wewake as FFB wanted support for its Search campaigns on Google Ads, resulting in a CTR of 36.63%.
AI
AI
The client
La Fédération Française de Bridge (FFB) is a nonprofit association established under the 1901 law that organizes, develops and promotes bridge in France. It structures the federation (clubs and committees), issues licenses, supports the training of players, referees and teachers, and certifies tournaments and competitions. It also represents French bridge internationally.
The brief
Structure, write, and optimize Google Search campaigns to grow acquisition and improve advertising investment efficiency.
Actions & strategy
• Keyword definition and keyword organization by ad groups
• Ad copywriting
• Monitoring and optimization
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Change perceptions of bridge to recruit new players
For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.
Institutional
Strategy
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Lead Generation Campaign
Digital Marketing
Showcase Italian expertise at Maison & Objet
ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
Institutional
Brand content
Social Media
Content creation
Event
Advertising
Make Pinterest a gateway to more sustainable tourism
To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.
Institutional
Advertising
Social Ads
Brand Awareness Campaign
