CASE STUDY
The Assemblée nationale asked wewake to conduct a study of its social media presence to identify its strengths and weaknesses.

AI
AI
The client
L’Assemblée nationale is the lower house of the French Parliament. Together with the Senate, it passes laws, oversees government action and evaluates public policy on behalf of citizens represented by members of parliament.
The brief
Audit the Assemblée nationale’s social media presence to identify strengths, weaknesses and areas for improvement, then share recommendations with the social media teams.
Actions & strategy
Digicomstory conducted a comprehensive strategic audit for the Assemblée nationale: quantitative analysis (follower numbers, relative impact of published content, etc.), strategy, quantitative & qualitative analysis, comparison with similar European institutions, and recommendations to improve this social media presence. A workshop with the Assemblée nationale’s Social Media teams presented the recommendations.
Results
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