Our expertise

Services

Sectors

eng

Our expertise

Services

Sectors

eng

BRANDING AGENCY

A recognizable brand, reference points everyone can share.

Your identity should help your audiences understand who you are and your teams communicate consistently. wewake brings positioning, brand voice and visual identity together to build a brand that works across your content, campaigns and everyday materials.

Anthony alone in the studio, working on colors and visual identity elements.

AI-staged

AN IDENTITY MADE TO BE USED

Your brand needs to fit into one idea and work across all your materials.

Anthony presents the rules and applications of a brand identity to a client.

AI-staged

Together, we define what makes your brand distinctive: its proposition, audiences, evidence and voice. This foundation guides visual and editorial choices. Every decision should make your brand easier to recognize and your offer easier to understand.

A brand guide is useful when your team knows how to apply it. We prepare the rules, files and templates needed for selected uses: social media, presentations, videos, your website or on-site materials. This helps your identity live beyond its initial presentation.

The substance, design and tools to express yourself.

Positioning maps, messaging, and tone of voice based on a brand platform guidelines document.

AI

Strategy and brand voice

We clarify your positioning, messages and tone. Editorial guidance helps your team explain the offer and keep a consistent voice.

Design of a graphic mark, color palette, and typography applied to stationery.

AI

Visual identity

We design or evolve your identity elements: logo, colors, typefaces and graphic world. We test the choices on your actual materials.

Brand guidelines, files, and templates for an identity deployed across multiple media.

AI

Rollout and rebranding

We prepare the brand guide, files and useful templates. When the identity changes, we organize the transition and update priorities with your teams.

OUR APPROACH

An identity built with you and tested in the real world.

Understand the brand

Gather your challenges, audiences and evidence.

Define the foundation

Clarify positioning, messages and voice.

Create and test

Design the identity and test it in selected use cases.

Share the guidance

Deliver the rules, files and templates that make rollout easier.

BRANDING PROJECTS

BRANDING PROJECTS

From logos to brand guidelines, our work.

Logo design, brand identity or social media guidelines: view examples of our work.

Training Square logo taken from the brand guidelines designed by wewake.
Primary and secondary colors of the Training Square brand guidelines.

Training Square

Training Square

Move from a historic name to a clearer, more international brand

A logo, color palette, and typographic guidelines to establish consistent visual standards for Training Square across all materials.

Maison Ducarré logo research inspired by an earthenware motif.
Maison Ducarré logotype concept designed using the initials and a square.

Maison Ducarré

Maison Ducarré

Develop an identity for a gallery and framing workshop

Three graphic territories—earthenware, initials, and frames—explored to connect the gallery with its framing workshop.

Extract from the Cerballiance Social Media brand guidelines: photography and compositions with brush shapes.
Excerpt from the Cerballiance social media brand guidelines: colour backgrounds and content variations.

Cerballiance

Social media brand guidelines in practice.

Composition rules, photo treatments, and "brush" shapes to give consistency to the network's content. The brand guidelines specify their use in visuals and captions.

Excerpts from the social media brand guidelines · September 2025

HAVE A PROJECT IN MIND?

What needs to change in your brand?

Tell us about your current identity, the audiences you want to reach and your upcoming uses. We will define the positioning, creative and rollout work that will be useful to you.

Would you rather write to us directly?

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

What needs to change in your brand?

Tell us about your current identity, the audiences you want to reach and your upcoming uses. We will define the positioning, creative and rollout work that will be useful to you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

What needs to change in your brand?

Tell us about your current identity, the audiences you want to reach and your upcoming uses. We will define the positioning, creative and rollout work that will be useful to you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

YOUR QUESTIONS

Answers to help prepare your project.

Does branding include only the logo?

Can you evolve our identity without replacing everything?

Which source files and templates are delivered?

How do you distinguish branding from brand content?

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.