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ÉTUDE DE CAS
wewake conçoit une newsletter éditoriale régulière qui prolonge les articles du blog auprès des contacts de Training Square. Entre septembre 2025 et septembre 2026, plusieurs éditions dépassent 1 000 ouvertures et les meilleures atteignent plus de 20 % de taux de réaction.
IA
IA
Le client
Training Square est une entreprise spécialisée dans la formation / le learning, avec une approche B2B orientée compétences. Elle propose des solutions et contenus pour accompagner les organisations dans la conception, l’animation et la structuration de leurs programmes (pédagogie, parcours, ressources et communication autour de l’offre de formation).
La demande
Créer un rendez-vous email régulier pour diffuser les contenus experts de Training Square, entretenir la relation avec sa base et générer des clics vers les ressources de la marque.
Actions & Stratégie
Transformer chaque sujet éditorial en une newsletter lisible et actionnable, avec un objet, un angle, une hiérarchie de contenus et des créations cohérentes avec la nouvelle identité.
Résultats
Édition « Bilan de parcours professionnel à 8 ans vs bilan à 6 ans ». Données entre le 1er septembre 2025 et le 22 septembre 2026. Ne pas confondre le taux de réaction avec le taux de clic sur envois.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
