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ÉTUDE DE CAS
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
IA
IA
Le client
Training Square est une entreprise spécialisée dans la formation / le learning, avec une approche B2B orientée compétences. Elle propose des solutions et contenus pour accompagner les organisations dans la conception, l’animation et la structuration de leurs programmes (pédagogie, parcours, ressources et communication autour de l’offre de formation).
La demande
Soutenir la visibilité de Training Square et générer un trafic qualifié sur LinkedIn auprès des responsables formation et décideurs RH, tout en améliorant l’efficacité média.
Actions & Stratégie
Structurer le pilotage LinkedIn Ads autour de campagnes et créations adaptées aux enjeux des responsables formation, suivre les indicateurs de diffusion et d’engagement, puis ajuster les messages, formats et ciblages.
Résultats
1er janvier au 24 septembre 2026 · LinkedIn Ads
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
