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ÉTUDE DE CAS
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
IA
IA
Le client
Gourmance est une marque de produits de boulangerie premium destinée aux professionnels de la restauration et de la boulangerie. Elle propose des solutions adaptées aux hôtels, restaurants, cafés, chaînes et distributeurs spécialisés.
La demande
Repenser la présence social media et la sponsorisation 2026-2027 pour mieux toucher les décideurs de la restauration hors domicile.
Actions & Stratégie
Passage d’une logique de présentation produit à une logique de partage d’expertise, structurée autour de quatre axes éditoriaux et d’une priorité donnée à LinkedIn.
Résultats
Bilan 2025 repris dans la recommandation 2026-2027 : situation de référence, et non résultats de la nouvelle stratégie. Croissance des abonnés mesurée sur 12 mois. Le canal des impressions et de la croissance des abonnés n’est pas précisé dans la synthèse disponible ; le taux d’engagement concerne LinkedIn.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Stratégie
Publicité
Facebook Ads
Instagram Ads
Campagne de Notoriété
Marketing Digital
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
