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ÉTUDE DE CAS
UAF a sollicité wewake pour accompagner l’UAF & FA et ses aéroports membres dans leur stratégie digitale et leurs opérations de marketing en organisant un workshop 360° sur la communication et le marketing digital.
IA
IA
Le client
Organisation professionnelle représentant les exploitants des aéroports français et francophones et défendant leurs intérêts auprès des décideurs français et européens.
La demande
Accompagner les aéroports membres dans leurs pratiques de communication et de marketing digital en concevant un workshop couvrant les principaux leviers : réseaux sociaux, e-réputation, référencement, publicité, emailing et données.
Actions & Stratégie
Création d’un document servant de guide aux aéroports sur les sujets du marketing digital :
• Réseaux Sociaux
• Veille et e-réputation
• SEO & SEA Stratégie
• Publicité en ligne
• Community Management
• Newsletter & emailing
• Collecte et traitement de data
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
