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ÉTUDE DE CAS
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
IA
IA
Le client
Jean Lain Mobilités est un groupe de distribution et de services automobiles. Il intervient dans la vente de véhicules neufs et d’occasion, l’entretien, la location et le développement de solutions de mobilité.
La demande
À l’occasion de ses 60 ans, Jean Lain Mobilités voulait engager les 16–20 ans, renforcer sa notoriété locale et préparer sa future clientèle. Le dispositif devait rendre la marque plus visible auprès de cette cible grâce à un jeu concours simple, diffusé sur TikTok et Snapchat, avec une Citroën AMI sans permis comme dotation.
Actions & Stratégie
wewake a relié une vidéo verticale portée par un créateur de contenu, une landing page responsive avec formulaire et une campagne social ads géolocalisée sur l’arc alpin. Le dispositif a été décliné sur TikTok et Snapchat, avec des objectifs adaptés aux possibilités de ciblage de chaque plateforme, puis suivi et optimisé pendant trois semaines.
Résultats
10 juin au 1er juillet 2026
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Une activation pour faire émerger une opération
RESPIRE a sollicité wewake pour stratégie & Actions, avec pour résultat activation.
Mode & Beauté
Retail
Activation
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourisme
Publicité
Campagne de Notoriété
Création de contenu
Social Media
Structurer un workshop de marketing digital pour un réseau d’aéroports
UAF a sollicité wewake pour accompagner l’UAF & FA et ses aéroports membres dans leur stratégie digitale et leurs opérations de marketing en organisant un workshop 360° sur la communication et le marketing digital.
Institutionnel
Transport
Stratégie
Social Media
