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ÉTUDE DE CAS
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
IA
IA
Le client
Aéroport Biarritz–Pays Basque : aéroport régional situé à Anglet, desservant le Pays Basque et la Côte basque. Il propose des vols directs (France et Europe) et des informations voyageurs sur les départs/arrivées, ainsi que les services du terminal (horaires d’ouverture, service bagages, parkings, contact).
La demande
Promouvoir des vols Transavia à prix attractifs au départ de Biarritz grâce à une campagne social ads géolocalisée renvoyant directement vers l’offre.
Actions & Stratégie
• Lien direct vers l’offre
• Une stratégie de ciblage par intérêts et critères sociodémographiques
• Retargetting Publicité
• Conseil sur la rédaction et les publicités gérées en interne par l’aéroport de Biarritz
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Recruter des hôteliers avec une campagne leads multi-canal
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Hôtellerie & Restauration
Tourisme
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Création de contenu
Social Media
Repenser une stratégie social media pour une nouvelle saison
Domaine skiable de Serre Chevalier Une nouvelle stratégie réseaux sociaux a sollicité wewake pour serre Chevalier souhaitait revoir sa stratégie Social Media pour la saison 2022-2023.
Tourisme
Sport
Stratégie
Social Media
