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ÉTUDE DE CAS
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
IA
IA
Le client
La Fédération Française de Bridge (FFB) est une association loi 1901 qui organise, développe et promeut la pratique du bridge en France. Elle structure la vie fédérale (clubs et comités), délivre les licences, accompagne la formation des joueuses et joueurs ainsi que des arbitres/enseignants, et homologue les tournois et compétitions. Elle représente également le bridge français au niveau international.
La demande
Recruter de nouveaux licenciés à la rentrée 2026 en transformant l'intérêt pour le bridge en inscriptions à cinq séances d'initiation gratuites, au plus près des clubs.
Actions & Stratégie
• Définir une stratégie d’acquisition géolocalisée autour de la promesse « Le bridge cache bien son jeu »
• Piloter Meta comme levier principal auprès des plus de 45 ans
• Tester LinkedIn en complément
• Optimiser les budgets et comparer les performances par plateforme et création
• Produire le reporting final et les recommandations
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
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