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ÉTUDE DE CAS
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
IA
IA
Le client
L’Office National Algérien du Tourisme conçoit et commercialise des voyages en Algérie. Il assure la promotion de la destination et organise des circuits et séjours destinés à faire découvrir les patrimoines naturels et culturels du pays.
La demande
Déployer en France une campagne Pinterest de notoriété autour de Simply Feel Good, maximiser la couverture auprès d’un public sensible au voyage responsable et orchestrer dix contenus fournis par le client.
Actions & Stratégie
• Structurer dix angles éditoriaux complémentaires
• Paramétrer un ciblage autour du voyage, de l’Allemagne et du développement durable
• Préparer les aperçus de campagne
• Organiser la validation avec le client
• Lancer la campagne
• Suivre et optimiser la diffusion du 8 au 30 novembre 2023
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
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Institutionnel
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Campagne de Leads
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Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
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Faire vivre le Made in Italy au cœur du SIRHA
Au SIRHA 2023, wewake a fait vivre le collectif ITA avec 40 publications et 8 stories, générant 99 432 impressions, 53 898 vues vidéo et 706 engagements.
Institutionnel
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Événement
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