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ÉTUDE DE CAS
Au SIRHA 2023, wewake a fait vivre le collectif ITA avec 40 publications et 8 stories, générant 99 432 impressions, 53 898 vues vidéo et 706 engagements.
IA
IA
Le client
Agence gouvernementale italienne chargée de promouvoir le commerce extérieur, les exportations et l’internationalisation des entreprises italiennes.
La demande
ITA voulait faire vivre sa présence au SIRHA, présenter les entreprises et produits italiens, et rendre visibles les temps forts du collectif. La couverture devait combiner une prise de parole préparée avant l’ouverture et une production réactive depuis le salon, sur Instagram, LinkedIn et Twitter.
Actions & Stratégie
wewake a organisé la couverture autour de la découverte : vidéo d’annonce, interviews de professionnels, démonstrations, focus produits et savoir-faire, rencontres institutionnelles et relais du partenariat avec Omnivore. La production sur place permettait de publier rapidement, tandis que la sponsorisation sur Instagram et LinkedIn élargissait l’audience des contenus les plus structurants.
Résultats
SIRHA 2023
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
