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ÉTUDE DE CAS
Transformation de contenus institutionnels en formats social media pédagogiques (vidéos, visuels, rédaction) pour renforcer la communication digitale et l’animation des réseaux.
IA
IA
Le client
L’Office national des forêts (ONF) est un établissement public français chargé de la gestion durable des forêts publiques (forêts domaniales et communales) en métropole et en outre‑mer. Ses missions couvrent la protection et le renouvellement des forêts face au changement climatique, la valorisation de la ressource en bois, la préservation de la biodiversité et l’accueil du public en forêt.
La demande
L’ONF souhaitait renforcer l’animation de ses réseaux sociaux en transformant ses contenus institutionnels en prises de parole plus claires et pédagogiques. La demande portait sur l’adaptation régulière des sujets aux formats sociaux, avec la création de vidéos, de visuels et de textes cohérents avec sa communication digitale.
Actions & Stratégie
• Adapter les contenus institutionnels aux usages des réseaux sociaux
• Produire des vidéos, des visuels et des textes à la demande
• Publier les contenus dans un ensemble éditorial cohérent
• Maintenir une prise de parole claire et pédagogique
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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