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ÉTUDE DE CAS
Une stratégie LinkedIn qui transforme les enjeux de confiance numérique, de sécurité et de conformité en contenus pédagogiques pour décideurs.
IA
IA
Le client
CertEurope est un prestataire de confiance numérique spécialisé dans les certificats électroniques, la signature électronique, l’authentification et la sécurisation des échanges et identités numériques des organisations.
La demande
Clarifier la prise de parole social media et accroître la pertinence des contenus auprès des décideurs IT, RH, juridiques et métiers.
Actions & Stratégie
Priorité à LinkedIn, storytelling centré sur les enjeux clients, rubriques de conseil, réglementation, cas d’usage, innovation et événements, soutenues par une sponsorisation ciblée.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
