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ÉTUDE DE CAS
wewake a conçu un motion design pour présenter la solution Training Square à travers le quotidien d’un responsable formation. Le projet, finalisé en septembre 2025, associe scénario, univers graphique, animation, voix off et déclinaisons multi-formats.
IA
IA
Le client
Training Square est une entreprise spécialisée dans la formation / le learning, avec une approche B2B orientée compétences. Elle propose des solutions et contenus pour accompagner les organisations dans la conception, l’animation et la structuration de leurs programmes (pédagogie, parcours, ressources et communication autour de l’offre de formation).
La demande
Présenter la solution Training Square de façon claire, concrète et pédagogique, en montrant son impact dans le quotidien d’un responsable formation plutôt qu’en énumérant uniquement ses fonctionnalités.
Actions & Stratégie
Construire un récit centré sur les irritants du responsable formation, écrire le script, créer l’univers graphique, produire l’animation et la voix off, puis livrer une version finale et des déclinaisons adaptées aux usages de la marque.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
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Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
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LinkedIn Ads
Publicité
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Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
