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ÉTUDE DE CAS
KORUS GROUP a sollicité wewake pour animer les comptes réseaux sociaux de la marque, avec pour résultat en 6 mois Contenus • +10,6% croissance d’abonnés • +651K impressions • +29K engagement .
Le client
Korus Group conçoit, aménage et transforme des espaces professionnels. Il accompagne les organisations sur les dimensions humaines, immobilières et environnementales de leurs projets, de la stratégie à la réalisation.
La demande
Animer les réseaux sociaux du groupe, mettre en valeur son expertise à travers ses réalisations et soutenir la diffusion des contenus par des campagnes publicitaires ciblées.
Actions & Stratégie
• Prioriser LinkedIn et Instagram dans la stratégie de canaux
• Mettre en valeur les réalisations du groupe par des vidéos et des carrousels
• Définir des ciblages LinkedIn par secteur d’activité
• Déployer et piloter les campagnes publicitaires
• Suivre la croissance de l’audience et l’engagement
Résultats
Six mois
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
