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ÉTUDE DE CAS
ONF a sollicité wewake pour accompagner l’ONF dans le lancement de son nouveau produit « Compensation Carbone » par une campagne LinkedIn à destination des entreprises, avec pour résultat campagne.
IA
IA
Le client
L’Office national des forêts (ONF) est un établissement public français chargé de la gestion durable des forêts publiques (forêts domaniales et communales) en métropole et en outre‑mer. Ses missions couvrent la protection et le renouvellement des forêts face au changement climatique, la valorisation de la ressource en bois, la préservation de la biodiversité et l’accueil du public en forêt.
La demande
L’ONF lançait son offre « Compensation Carbone » auprès des entreprises. L’enjeu était de faire connaître ce nouveau produit sur LinkedIn, de toucher des décideurs sensibles aux sujets de développement durable et de susciter des prises de contact grâce à des contenus adaptés à une audience B2B.
Actions & Stratégie
• Cibler les décideurs d’entreprises sensibles aux enjeux de développement durable
• Créer des vidéos adaptées à LinkedIn
• Concevoir un carrousel pour présenter l’offre
• Déployer et piloter la campagne de génération de leads
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
