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ÉTUDE DE CAS
Kobold a confié à wewake l’animation de ses réseaux sociaux avec une stratégie “user-centric”, du community management (dont SAV), des mécaniques d’engagement et de la sponsorisation.
Le client
Kobold est la gamme de solutions d’entretien de la maison de Vorwerk. Elle réunit aspirateurs, nettoyeurs et accessoires conçus pour le nettoyage des sols et surfaces domestiques.
La demande
Animer les réseaux sociaux de la marque, avec une prise de parole utile et régulière.
Actions & Stratégie
Déployer une stratégie “user-centric”, produire et publier les contenus, animer la communauté (dont SAV), activer jeux/concours et sponsorisation.
Résultats
Sur l’année
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Une activation pour faire émerger une opération
RESPIRE a sollicité wewake pour stratégie & Actions, avec pour résultat activation.
Mode & Beauté
Retail
Activation
Déployer une stratégie UGC à l’échelle européenne
Klépierre a sollicité wewake pour accompagner les centres commerciaux de Klépierre en Europe dans le déploiement de pratiques de communication Social Media autour de l’UGC.
Immobilier
Retail
Stratégie
Social Media
