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ÉTUDE DE CAS
Klépierre a sollicité wewake pour accompagner les centres commerciaux de Klépierre en Europe dans le déploiement de pratiques de communication Social Media autour de l’UGC.
IA
IA
Le client
Klépierre est un opérateur européen de centres commerciaux. Le groupe détient, développe et gère des actifs commerciaux et accompagne les enseignes dans leur implantation et leur activité.
La demande
Accompagner les centres commerciaux européens dans l’identification, la sélection et la diffusion de contenus créés par leurs communautés sur les réseaux sociaux.
Actions & Stratégie
• Sélectionner des concepts et des études de cas utiles aux équipes locales
• Définir des méthodes concrètes pour repérer les contenus créés par les utilisateurs
• Encadrer la sélection, l’autorisation et la diffusion de ces contenus
• Formaliser les recommandations dans un guide opérationnel européen
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Baisser le coût par lead avec une stratégie d’acquisition multicanale
Les Secrets de l’Immo a sollicité wewake pour créer une stratégie d’acquisition digitale efficace, avec pour résultat coût par lead : environ 70€/lead Les Secrets de l’Immo.
Immobilier
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Google Ads
Campagne de Leads
Campagne de conversion
Marketing Digital
Une activation pour faire émerger une opération
RESPIRE a sollicité wewake pour stratégie & Actions, avec pour résultat activation.
Mode & Beauté
Retail
Activation
